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Revenue Growth Lab - Cohort 2
Stop chasing sales. Start building revenue.
- Facilitator(s): Michael K. Adonteng
- Africa Sales Academy
- $2500
Live Online
Upcoming
- 16 November, 2026
- 4 weeks
- ((90 minutes / 2 x week))
Your registration includes free membership of the Tech in Ghana Exchange.
Overview
Revenue Growth Lab is a focused executive programme for founders, business leaders and revenue professionals who want to move beyond ad-hoc selling and build a more deliberate approach to revenue growth.
Following the first Revenue Growth Lab, Cohort 2 returns with a focused programme for founders and revenue leaders ready to build stronger, more predictable approaches to growth. The programme is designed for a small, serious cohort and combines live learning with practical application to participants’ own businesses and revenue challenges.
Who it is for
• Founders and business owners responsible for growth and commercial performance.
• Sales and revenue leaders who want a more structured approach to growth.
• Senior commercial professionals responsible for building pipelines, converting opportunities and growing accounts.
• Leaders who want to move from reactive selling towards a repeatable revenue discipline.
What you will gain
• Revenue strategy and commercial focus.
• Building a stronger and more intentional sales pipeline.
• Improving how opportunities are qualified, progressed and converted.
• Creating greater consistency and accountability around revenue growth.
• Applying the learning directly to your own organisation and commercial priorities.
Testimonials from the 1st cohort
Adjoa Marfoah Akyeampong
Gideon Kwarteng Asante
Thomas Eghan Ekuban
Schedule
WEEK 01 Revenue Architecture & Market Authority
Participants define their commercial foundation — who they sell to, why, and how to build a revenue strategy from the ground up.
• P.L.A.N.S Framework — Purpose, Leadership, Approach, Needs to Overcome, Success Metrics
• Ideal Customer Profile (ICP) — defining the right accounts and buyer personas
• 3T Sector Scoring — prioritising sectors by TAM, Timing, and Traction
• Territory Planning — where to focus commercial energy in the next 90 days
• 12-Month Revenue Target Model — building backwards from the number
DELIVERABLES: Revenue Thesis · ICP Canvas · 12-Month Target Model
WEEK 02 Buyer Influence & Signal Campaign Design
Participants learn how their buyers make decisions and build outreach campaigns that create buying signals — not just noise.
• 10-Step Buyer Journey Map — from trigger event to signed agreement
• Buying Committee Map — identifying every stakeholder in the decision
• Champion Strength Assessment — scoring internal advocates on 5 dimensions
• 6-Touch Signal Campaign Blueprint — outreach designed to surface intent
• Trigger Event Tracker — monitoring the events that open a buying window
DELIVERABLES: Buyer Journey Map · Buying Committee Map · Live Signal Campaign
WEEK 03 Value Engineering, Discovery & Margin Protection
The commercial core. Participants quantify value, run structured discovery conversations, build a business case, and protect margin under pressure.
• CIV Canvas — Current State, Ideal State, Value of the Gap
• CLIC Discovery Framework — Context, Listen, Impact, Commit
• ROI Model & TCO Analysis — quantifying the cost of doing nothing
• Executive Brief — one-page business case for the economic buyer
• ECERC Objection Handling — Encourage, Clarify, Expand, Respond, Check Back
• Walk-Away Blueprint & Trade Matrix — negotiation with discipline
DELIVERABLES: ROI Model · Executive Brief · Objection Matrix · Negotiation Blueprint
WEEK 04 Revenue OS, Blueprint Finalisation & 90-Day Execution
Participants build their operating infrastructure, complete their Revenue Blueprint, and leave with a 90-day execution plan ready to implement immediately.
• KPI Dashboard Design — leading and lagging indicators for their business
• BANT Qualification Scorecard — which deals belong in the pipeline
• Revenue Intelligence Audit — what they measure vs what they should
• 90-Day Sprint Plan — 3 priorities, named owners, Day 30/60/90 milestones
• Benchmark Tracker — baseline today, measure at Day 90
• Individual 1-to-1 Playbook Review — personalised session with programme lead
DELIVERABLES: KPI Dashboard · 90-Day Sprint Plan · Benchmark Tracker · Revenue Blueprint