Sadiq Abdulai Abu is currently the Chief Executive Officer (CEO) of 3 Media Networks, operators of music media brand 3Music, as well as the CEO of the annual 3Music Awards. Prior to this role, he was the Country Director of Transsion’s music streaming service Boomplay leading the setting up of the music streaming service’s office in Ghana, building a team and helping it acquire nearly 3.5 million users in Ghana as well content from every relevant Ghanaian content owner.
He also previously worked for MTG AFRICA as Viasat1 Ghana’s head of programmes & own productions/executive producer, where he led the team to win 18 various awards within a year and a half period. At MTG AFRICA, he was also responsible for pan-African music channel Trace TV in Ghana and led the launch of Airtel Trace Music Star reality show in Ghana.
Sadiq is also the co-founder of Muse Africa, a millennial targeted music, lifestyle & entertainment brand where he served as the founding CEO of the brand till 2018. At Muse AFRICA, Sadiq also led the active citizenship campaign, #MuseParticipate in partnership with Oxfam In Ghana. With a degree in marketing communications studies from the African University College of Communications (AUCC), Sadiq is currently pursuing a post-graduate LLB education in Ghana.
Current position: CEO, 3Music Networks