Max has over 22 years’ career experience and track record in sales, business and channel development, within the West African sub region with multinational companies like Shell, Mobil, L'Oreal West Africa, Vodafone, Airtel and Econet. He holds an MBA in International Marketing from the UK, and is a professional marketer with postgraduate qualifications in advanced telecoms strategies, telecoms MBA, and strategy in action certificate from Harvard Business School.
He is also member of the Chartered Institute of Marketing UK/Ghana. Maxwell has private interest and investment in pharmaceutical distribution and farming. Before joining Econet Media Ghana (Kwese FreeTV, Kwese Iflix, Kwese Play, Kwese TV) as CEO, he was the VP for Consumer and Enterprise Business, at Airtel Ghana.