Katrina helps organisations, corporations, entrepreneurs and business owners to market their services and engage their audiences with Digital Marketing Strategy and audience engagement.
Katrina’s marketing experience as a Strategist/Consultant include working on behalf of research houses as a usability tester market researcher, focus group facilitator, and managing consumer interviews with clients such as Tefal, Experian, Coutts, Moschino, Vodafone, Volkswagen, Kia, Jaguar, BMW, Sony BMW Mini, Department of Health, HSBC, Persil, Muller Light, Mcvities, Disneyland Paris, Candy and Candy, Levis, Diesel, American Tobacco, AOL, EE, T-Mobile, Verizon and Investec.
Her extensive background includes over 18 years in roles such as Teacher, Trainer, Project Manager, Business Analyst /PMO Manager, and working in areas such as Business Acceleration and Transformation, Social Strategy, Online and Offline Marketing Solutions, and Audience Engagement.
Katrina is on a mission to provide honest and innovative strategy to help entrepreneurs, corporations, enterprises become profitable, sustainable and scalable. She works with clients to engage their audience via social media channels, direct email campaigns and optimised sales marketing funnels.
She is also a mentor for a mentoring programme for 20 start-up CEOs under the Unlocking Women & Technology initiative spearheaded by iSpace Foundation (Ghana).
Current position: Business Solutions Architect & Digital Marketing/Sales Funnel/BOT Specialist, KYC Digital